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Privacy Policy
How AITrack collects, uses and protects your personal data.
This Privacy Policy describes how AITrack (“we”, “us”, “our”, the “Platform”) collects, processes and protects personal information when you use the AITrack platform or its market research tools. By accessing the Platform you agree to the practices described in this policy.
1. Information We Collect
1.1 Information you provide directly
- Full name and email address when you register
- Phone number for account verification
- Communication preferences and support enquiries
1.2 Information collected automatically
- IP address and approximate geographic location
- Browser type, operating system and device identifiers
- Pages visited, time on site and referring URL
- Cookies and similar tracking technologies (see Section 7)
2. How We Use Your Information
We use the information we collect to:
- Create and manage your AITrack account
- Operate the research tool and send you account, security and support messages
- Send you platform updates, security alerts and support responses
- Improve platform performance and personalise your experience
- Comply with applicable legal and regulatory obligations
- Prevent fraud and protect the security of the Platform
3. Legal Basis for Processing (UK/EEA Users)
For users in the United Kingdom or European Economic Area, we process personal data under the following legal bases:
- Contract performance — processing necessary to provide the Platform services you signed up for
- Legitimate interests — improving the Platform, preventing fraud, and communicating relevant updates
- Consent — where you have opted in to marketing communications
- Legal obligation — where processing is required by applicable law
4. Sharing Your Information
We do not sell your personal data. We may share your information with:
- Account and CRM providers — to create and manage your AITrack account
- Service providers — hosting, analytics, email delivery and fraud prevention vendors who process data strictly on our behalf
- Legal authorities — when required by law, court order or to protect the rights and safety of users
5. Data Retention
We retain your personal data for as long as your account is active or as needed to provide services. If you request account deletion, we will erase your data within 30 days except where retention is required for legal or regulatory purposes.
6. Your Rights
Depending on your jurisdiction, you may have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request erasure of your data (“right to be forgotten”)
- Object to or restrict certain processing activities
- Withdraw consent at any time (where processing is based on consent)
- Lodge a complaint with a supervisory authority (e.g. the UK ICO)
To exercise any of these rights, contact us at info@aitrack.com.
7. Cookies
AITrack uses cookies and similar technologies to operate the Platform and analyse usage. You can manage cookie preferences through your browser settings or our Cookie Policy page. Disabling certain cookies may affect Platform functionality.
8. Security
We use 256-bit SSL encryption on all data transmissions, two-factor authentication, and industry-standard security protocols to protect your information. No method of transmission over the internet is 100% secure; we cannot guarantee absolute security but we work continuously to minimise risk.
9. International Transfers
Your data may be transferred to and processed in countries outside your own. Where this occurs, we ensure appropriate safeguards are in place in accordance with applicable data protection law, including standard contractual clauses where required.
10. Children
AITrack is not directed at individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe we have inadvertently collected such data, please contact us immediately so we can delete it.
11. Changes to This Policy
We may update this Privacy Policy periodically. We will notify registered users of material changes by email or platform notification. The “Last updated” date at the top of this page reflects the most recent revision.
12. Contact
For any privacy-related questions, please visit info@aitrack.com. You may also write to our data protection team at the address provided there.
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